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We help creators grow meaningful careers while supporting brands in staying relevant, visible and connected through thoughtful strategy and execution.
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Spotlight On: Event Management
MAC Cosmetics x Doja Cat
For the launch of the limited-edition MAC x Doja Cat Gorgeous Nude Lip Kit, we delivered end-to-end event management for a high-profile London activation designed to generate conversation both online and offline. Working closely with the MAC team, we managed every detail of the influencer experience, guest journey and event execution, supporting a campaign that saw Doja Cat take over the streets of London aboard a branded bus before making a special appearance at MAC's iconic Carnaby Street store for a live TikTok Shop event. A fast-paced project with multiple moving parts, delivered with the attention to detail and seamless execution that sits at the heart of everything we do.
Client Testimonials
Mark & his team are an exceptional force. No brief is too ambitious or complex. They approach everything with energy, creativity, and total professionalism. Whether it’s executing headline-making moments like putting Doja Cat on a moving London bus or seamlessly delivering multi-layered activations across live, social, and influencer, they consistently go above and beyond. In moments of pressure, opportunity, or scale, they are the team you want by your side. Reliable, solutions-focused, truly best-in-class.
Assistant Marketing Manager at MAC Cosmetics UK & Ireland
I've been represented by 23 The Agency for 7 years and I couldn't imagine navigating this industry without them. Siobhan & her team understand me, my audience and my long-term goals, always approaching opportunities with care, genuine consideration and a clear strategic perspective. Knowing I have people in my corner who I trust completely allows me to focus on creating content, while they guide the bigger picture. They are so much more than management, and we feel like family.
Creator
I've worked with Mark and the PR team at 23 The Agency for a number of years and they have become a true extension of our own team when we need them. Their attention to detail, professionalism and ability to manage every aspect of an event is second to none. No matter the scale of the project, I know it will be delivered seamlessly and with genuine care. They're incredibly organised, solutions-focused and a pleasure to work with.
Founder of Sculpted by Aimee
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